world beard and moustache championships

Objective: Develop a brand and promotional touch points for the 2015 World Beard and Moustache Championships held in New York.

Concept: The World Beard and Moustache Championships is a one of a kind competition in
which the world’s best beardsmen put the art of
facial hair on display. From au natural to styled,
casual to the obscene, thousands of men compete in three categories: the moustache, partial, and the beard. Through research, I found that the demographic for the WBMC is wide spread with great amount of dedication.
To market this event, both ends of the spectrum must be addressed while still remaining fun and fresh as is the competition itself. 

The logo for this takes on a typographic approach to reflective the city of New York as well to give a vintage and classic appeal that many competitors portray. 
The event badges are an extension of the branding with glimpses of the event’s main attraction: beards!