leave no paws behind

Objective: There’s no doubt that a brand is an important representation of a company. When the two messages of the brand and of the company don’t work cohesively, a rebrand is in order for a different solution. 

Concept: LNPB is a nonprofit dog rescue organization based in California. In creating a rebrand it was important to show the relationship they have with each dog that comes through their doors. They love, help, and support their canine pals in their time of need whether they have been neglected, are aged, terminally ill, or with special needs.

From the rounded edges of the shapes and the sophisticated use of negative space to the bold yet playful typography and the very simple two color selection, the new fresh and vibrant mark can be applied on anything from business cards to advertisements. To go along with the nature of the mark, headlines include: are you ready to pawty, you’re paws approved, and 100% pawsitively awesome just to list a few.