humane society

Objective: In watching the news, there are crisis that arise everyday, whether they be political, religious, agricultural. This poster series for the Humane Society focuses on the issue of Factory Farming brought to awareness by the documentary “Food Inc.” 

Concept: In the supermarket you’ll see pictures of farmers, silos, picket fences, and the quintessential farmhouse with an abundance of fields and green grass. The truth is that “it is not a farm, it is a factory” where our meat is being processed by huge multi-national corporations that deal very little with the farmers and the ranches that they come from. To paraphrase Michael Pollan, a producer of Food Inc., “our food supply is a near monopoly in the hands of just a few mighty agri-businesses that put profit ahead of consumer health, the health of the environment, the livelihood of the American farmer, or worker safety.” 

Bringing Americana farm life and industry together
the result is farm animals filled with bacteria, hormones,
and chemicals, and consequently industrial and business matters. This poster series is an awareness for factory farming and the idea that you are what you eat.
Be Conscious. Be Informed. Be Aware.