eastern state penitentiary

Objective: Through a series of advertisements,
I was tasked with showcasing and promoting a historical Philadelphia museum. 

Concept: For its time, Eastern State Penitentiary
was a symbol of progressive modern principles
setting an international standard of prison design.
The Pennsylvania Prison System was known as an “ambitious age of reform” with the idea that through spiritual reflection and enlightenment thinking,
prisoners could repent with honest work. 

From darkness to light, evil to good, the hallway
shots used in the ads for ESP not only utilize the architectural aspects that are indicative of their mission
of the restoration and preservation, but also relate to
the standards in which they held their prisoners to.
There is an eerie and mysteriousness to each ad that
is Eastern State Penitentiary.

* First Place Eastern State Pentitentiary Museum Rebrand Class Competition, 2015.