Crema coffee and treats

Objective: Develop a multi-component brand for
a food truck, including name, identity, and packaging  

Concept: Coffee comes in all sorts of flavors, dark, robust, rich, and smooth. It’s colors a swirling mass of browns and creams. Crema uses that to its advantage. From the design of the cups to the coffee bags, and treat packaging, they work cohesively through color and pattern. The punch of white from the logo stands out in the crowd in a sophisticated manner.